Web-Based Article or Blog Design thinking isn’t about thinking. It is about doing

Web-Based Article or Blog Design thinking isn’t about thinking. It is about doing

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Design thinking has become a management fetish: it is heralded to be the next step for innovations, a cure for the worn out spread sheet management. It is also discerned from designing: designers ‘design’, but many people ‘design think’, including managers. Though I am a great fan of design thinking, I also have my doubts whether it is truly understood what design thinking is and what it can do. Below I will retrace the roots of design thinking, and show that it is actually a way of approaching problems by means of doing. As a result I will put the activity of designing back as the tenet of design thinking

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