BP Trends Article Who’s Selling BPM to Whom?

BP Trends Article Who’s Selling BPM to Whom?

Description

Paul attended the IBM BPM Analysts Meeting in October where he found an interesting session discussing the job titles of people to whom IBM is marketing BPMS solutions. In this Column, Paul discusses the complexities of marketing BPM both internally and externally and offers his perspectives on the overall BPM market based on BPTrends research including our recent biannual BPTrends Market Survey.

Authors (for this Publication)

Publication Dates

Domain Subject Areas (that this Publication elaborates)