Paul attended the IBM BPM Analysts Meeting in October where he found an interesting session discussing the job titles of people to whom IBM is marketing BPMS solutions. In this Column, Paul discusses the complexities of marketing BPM both internally and externally and offers his perspectives on the overall BPM market based on BPTrends research including our recent biannual BPTrends Market Survey.
Created from the Casewise Model 00 - Kybernetica Model on 31/07/2016 at 20:01