Publication: What’s in a Name? It’s Just Window Dressing, isn’t it?

  • Description
  • Diagram Context
  • Companies looking at transforming their business through BPM or process mapping don’t feel the need to sell it to their staff. Is it not the end users that need to buy into the system most? Without them won’t the project be a complete waste of time. <br/>The author describes an actual scenario based on his work with a client involving 800+ retail stores to illustrate his point. Read his engaging Article to learn how to develop a “coherent plan entertainingly communicated.”<br/>

      Authors:  Gotts, Ian

      Publication Details:  BP Trends, September 2010

      Publication Type:  Article

      URL:  <a href="http://www.bptrends.com/publicationfiles/THREE%2009-14-10-What%27s%20in%20a%20Name-It%27sjustWindowDressing-Gotts1.pdf" target="_blank" >http://www.bptrends.com/publicationfiles/THREE%2009-14-10-What%27s%20in%20a%20Name-It%27sjustWindowDressing-Gotts1.pdf</a>

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