Publication: Once More: Porter on Competitive Advantage

Model Reference
  • Description
  • Diagram Context
    • Michael Porter described the importance of the value chain and argued that companies could only achieve competitive advantage by linking a good strategy with highly integrated value chains. In this Advisor, Paul Harmon reviews why Porter's ideas are still your company's best bet for a prosperous 2007.<br/>

      Authors:  Harmon, Paul

      Publication Details:  BP Trends, January 2007

      Publication Type:  Article

      URL:  <a href="http://www.bptrends.com/publicationfiles/advisor20070130.pdf" target="_blank" >http://www.bptrends.com/publicationfiles/advisor20070130.pdf</a>

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