Publication: The Consumer Has the Technology The Market Has the Process

  • Description
  • Diagram Context
  • Chris Potts contends that the rapid “consumerization” (the customer controls the process) of the IT market requires that specialists in Business Process Management (BPM) and Enterprise Architecture (EA) collaborate like never before. Where executives' decisions are based on 'legacy thinking', BPM and EA must influence them to think differently. This Article explores the implications for EA and BPM together, as the “consumerization” of IT continues.<br/>

      Authors:  Potts, Chris

      Publication Details:  BP Trends, September 2011

      Publication Type:  Article

      URL:  <a href="http://www.bptrends.com/publicationfiles/09-06-2011%20ART-Consumer%20has%20Technology-Market%20has%20Process-Potts.pdf" target="_blank" >http://www.bptrends.com/publicationfiles/09-06-2011%20ART-Consumer%20has%20Technology-Market%20has%20Process-Potts.pdf</a>

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